Men's Pro Hyrox competitor. Competing in multiple races a year, constantly chasing a PB.
Building a fitness content presence centred on the everyday-athlete angle and the real Hyrox journey.
Full-time data analytics study, alongside two jobs and six days of training a week.
Secured after a period of consistent posting, built around a real race schedule across Hyrox Sydney, Hyrox Perth, City2Surf, and the Melbourne Half Marathon.
Tracking recovery, strain, and sleep across a six-day training week, from race prep through to competition day.
Affordable men's haircare, built to replace the overpriced salon shelf — made for everyday use, not just special occasions.
Two jobs, full-time data analytics study, and six days of training a week — the everyday-athlete story isn't a pitch, it's the actual week. That's the content: sessions that happen anyway, races squeezed in around everything else, and partnerships built on showing the real version of it.
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